Read e-book online Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

ISBN-10: 3319399454

ISBN-13: 9783319399454

This booklet offers the most recent learn on nationwide model and personal label advertising, within the type of unique, rigorous and correct contributions from the 2016 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona. It covers retailing-related themes, akin to model naming and packaging judgements, fee elasticity, positioning, branding, customer habit, fiscal main issue, concepts in development, and mature inner most labels.

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Read or Download Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) PDF

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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